Ever wonder how some people consistently land features in Forbes , Fast Company , or other top-tier media outlets? It can feel like an exclusive club—one reserved for massive brands with endless PR budgets. Here’s the truth: PR agencies use specific tools and systems every single day to secure media coverage.  And those same tools are now accessible to entrepreneurs, freelancers, and small business owners. In this article, we’ll break down the exact strategies and tools profe

Podcast interviews are one of the most effective ways to grow your brand, build credibility, and reach new audiences. Podcasts allow you to connect with listeners in a way short-form content can’t. As a guest, you can share your brand story, demonstrate expertise, and build trust with highly engaged audiences who actually listen. But getting booked isn’t about luck. It’s about having the right strategy. The Biggest Podcast Pitching Mistakes (And How to Avoid Them) One of the

Public relations (PR) can transform how your business connects with customers, builds trust, and grows its reputation. But knowing when to start investing in PR is not always clear. Jumping in too early or too late can waste resources or miss valuable opportunities. This post helps you recognize the key signs that show your business is ready to embrace public relations and make the most of it. Your Foundation Is Solid Before PR can work for  you, your business needs to be rea

Getting your small business noticed can feel like shouting into the void. But what if you could speak directly to your ideal audience through podcasts, interviews, and media appearances? That’s where mastering small business media training comes in. It’s not just about knowing what to say but how to say it with confidence, clarity, and authenticity. If you’re ready to take your brand to the next level, this post will guide you through the essentials of media training tailored

When it comes to growing your brand, getting the right media attention can make all the difference. But how do you plan a media relations campaign that actually works? Whether you’re a business owner, author, or expert, mastering the art of media outreach is key to expanding your audience and building credibility. This post will walk you through the essentials of successful media relations planning with practical tips and examples to help you shine in the spotlight. Planning

Launching a successful PR campaign can feel like navigating a maze. You want to get your message out there, build your brand, and connect...

If it feels like everyone you know is either starting a podcast or getting invited to be on one—you’re not imagining it. Podcasts are...